me, on my third coffee
Hi, I'm Charry Laurente!
I help DTC brands build and manage creator partnerships with a clear strategy and a process that keeps the work moving.
From planning campaigns and finding the right creators to outreach, product seeding and tracking, I turn your goals into organized campaigns.
Good partnerships need planning, consistent communication and follow-through. I bring hands-on experience in all three, plus the systems that keep the work organized.
Marketing nerd and a poet. Usually holding a book, a camera, a latte, or all at the same time.
pick your size, like your favorite coffee
Tall
Keep your creator activity organized, visible and moving.
Includes:
Strategic support: identify process gaps, set follow-up priorities and recommend practical improvements.
Grande
Build stronger creator relationships with consistent, well-managed outreach and follow-through.
Everything in Tall, plus:
Strategic support: prioritize creator prospects, tailor outreach and refine how you engage potential partners.
Venti
Bring your creator program together with clearer reporting, smoother workflows and ongoing improvements.
Everything in Grande, plus:
Strategic support: review available performance data, identify bottlenecks and recommend improvements to the program.
Need something different? I can shape a custom scope around your goals and campaign volume.Find the right scope
hover over a card, it'll say hi
2K → 10K+
followers
gained after I joined as Social Media and Community Manager, leading creator coordination
1.3M
views
on the biggest of several viral videos, from a creator we collaborated with
~70
gifted creator collaborations
coordinated every month, bringing a steady flow of content and reviews
2x
increase in monthly sales
from my first six months to the last six, with creator partnerships producing steady, quality content and email marketing working together
from clients I've worked with
Jul 2025 to now
UK e-commerce brand
Support creator outreach and product seeding for a UK e-commerce brand, coordinating an average of around 70 product samplers per month. Manage creator communication and follow-ups, and built tracking and automation workflows connecting Shopify and Asana to reduce manual task creation and improve team visibility.
Sep 2024 to May 2025
Australian e-commerce brand
Supported email campaigns for a 7,000+ subscriber list, campaign reporting and day-to-day marketing workflows.
Aug 2024 to Jul 2025
UK accounting firm
Built a WordPress funnel and connected booking workflows with GoHighLevel and calendar automation, alongside CRM upkeep and newsletters.
Jul 2023 to Dec 2023
US service-based business
Supported newsletters, short-form content, Zoho CRM updates and SOP documentation.
the woman behind the strategies
My creative space, 9K+ followers
When all else fails in life, go home to your art.Read along on Facebook
Let it teach you what it means to bloom imperfectly.
from first sip to last drop
We talk through your brand, audience, goals, what you're already doing with creators and where you need support. This tells us which package, or custom scope, makes sense.
Together, we define the campaign priorities, creator criteria and approach to outreach, product seeding and tracking, based on your goals, resources and current stage.
I organize the agreed activities, handle creator messages and follow-ups, coordinate seeding where it applies, keep the tracker current and keep tasks moving, with regular check-ins.
I review the data available, highlight patterns or gaps, and recommend practical adjustments for the next round. Reporting is shaped by the campaign scope and the data the brand can provide.
What you bring
Your brand knowledge, goals and priorities, product information, and approvals when they're needed.
What I bring
Strategic support, creator coordination, clear communication, tracking, and the systems that keep the work organized and moving.
it's a partnership, so the exact steps depend on your package and what we agree on
say hi, I don't bite
Whether you're planning your first creator campaign, managing ongoing product seeding or trying to bring more structure to an existing creator program, tell me what you're working toward. We can talk through your goals, where things feel stuck and the kind of strategic or hands-on support that would help.
